Download Marketing Management Pictures. The term marketing management, though popular today, has a history which dates centuries back. You've landed your dream job as a marketing manager.

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Below, we'll go over what a marketing manager is, what a marketing manager does, the management process, and the. Marketing management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. Marketing management contains five modules namely marketing concepts and challenges;

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Every company has a different strategy for the customer, for example, a company produces on a large scale. Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value'. Marketing management contains five modules namely marketing concepts and challenges; Marketing management is a broad scope of the study of marketing focusing on the practical application of the techniques and marketing activities of a certain company or business.